HOW WE BUILD TRIBES

Brand Vision & Identity

  • Create a visual expression of a your company brand and give voice to it
  • Focus on limitless possibilities that resonate with integrity and authenticity
  • Explore social impact and “why” your consumers will become brand evangelists
  • Identify core brand values, emotional connectors and positioning statement

Culture & Community

  • Define the purpose of your company and commit to a mission statement
  • Establish your company culture’s key values, ethical compass and core disciplines
  • Build a team of like-minded people
  • Create clear lines for communication, accountability and goal achievement

Strategy & Activation

  • Define success and develop marketing action plan to support desired outcome
  • Determine strategic platforms and tactics that best engage your audience
  • Measure tangible results at critical milestones and be willing to pivot

Engagement Results  

  • Experience your company become a sustainable reality through creating authentic relationships and converting consumers into your brand tribe
  • Pay it forward through mentorship, community service and philanthropy
  • Be willing to repeat this process in order to keep your company fresh