Julie Thorne Engels is a lifelong visionary, strategist and entrepreneur with a passion for employing creativity to drive business and social change. As Tribemint’s CEO, Julie has merged her talents to launch a creative brand agency that truly believes in the power of building “tribes” around brands through shared values and purpose-driven initiatives. Mission-based engagement invites brand loyalty, allowing companies to thrive in a competitive, ever-changing marketplace. She has a proven track record of executing integrated consumer activation strategies with measurable results for clients such as Paramount, FX Networks, Nikon, ABC Entertainment, Lifetime Television, USA Networks, and DreamWorks to name just a few.
Tribemint assists companies to strategically grow their brands at all stages of their life cycle beginning with concept validation and MVP development and then focusing on product launch and finding product-market fit. The team also plays an active role in mentoring entrepreneurs in LA and Aspen, hosting their Brand Vision Workshop throughout the year to foster the spirit of “dreaming big” (especially where diversity is a factor). Before starting Tribemint in 2013, Julie founded Bettyvision, an online vision board platform empowering women to visualize their dreams and make them a reality with community support.
Julie is an active member of Aspen Entrepreneurs (AE), where she served as the Executive Director in 2017 helping the non-profit develop and launch an accelerator program which secured funding from Brad and Amy Feld. In addition, Julie invested in Messenger Aspen, a nightlife and Aspen influencer platform founded by Stephanie Janigo. Messenger developed a nightclub concept, Grotto Aspen, and tested it in the downtown core where it became the #1 venue this past summer (stay tuned for news of the next popup experience this winter)!
In continuing support of founders’ developing high-growth businesses, Julie is an instrumental early member of Basalt Chamber’s Blueprint 2.0, Women’s Entrepreneurship Day in Colorado, TuesdayNights in LA, and Women Founders Network. She is an advisor at the Los Angeles Chamber of Commerce’s Bixel Exchange in addition to startups – Messenger Aspen, Skye Gallery, Clarity Elise Wovens, The Mindful Vine, Aspen Elevated Health, Diamante, Oramaia, Enrou, ThingsForWork, and Santa Barbara Hustlers.